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ZnewScale Guarantees Rapid Service Catalog ROI with New Release of newScale RequestCenter® 2008
Market Leader Changes the Game with a Total Cost of Ownership 1/3 That of Service Catalog Tools from ITSM Suite Vendors

San Mateo, Calif., October 20, 2008 - newScale® Inc., the market leader in IT Service Catalog and Service Portfolio Management software solutions, today announced that time to value and total cost of ownership for an actionable IT Service Catalog has been dramatically reduced with the release of newScale RequestCenter® 2008. This major release fundamentally changes the playing field by reducing the costs to design, deploy, and maintain Service Catalogs by 2/3 compared to the Service Catalog and service request management tools recently introduced by traditional IT service management vendors.

"Time and time again we hear companies complain that their Service Catalog projects with HP, BMC or CA take too long to implement, cost too much to maintain, and fail to deliver the value customers expect from their Service Catalog," said Scott Hammond, president and CEO, newScale, Inc. "It is not acceptable that these tools require weeks to design a single service item, or thousands of dollars worth of hard-to-find programming resources to make simple updates to the Service Catalog. With this latest release of newScale RequestCenter, we productized the experience of more than 100 successful Service Catalog implementations to ensure at least 50 percent faster deployment time - and 66 percent lower cost to design and maintain services in the catalog - than any of the ITSM suite vendors."

newScale is so confident that the new release of newScale RequestCenter will deliver faster time-to-value, and deliver a higher return on investment than other vendors, it is offering the newScale ROI Guarantee. The guarantee program is simple: customers deploying newScale RequestCenter 2008 using the 90-day newScale Guaranteed Success Methodology will experience a 50% reduction help desk workload on all services put into production, or newScale will rebate 5% of net license fees.

Some of the new features in newScale RequestCenter that deliver the industry's fastest deployment time and lowest total cost of ownership (TCO) include:

Rapid Services Design with Active Form Components: For an actionable Service Catalog with streamlined request fulfillment, end users must be able to easily request services using an intuitive and interactive online form. With the new newScale Active Form ComponentsTM feature, service designers can quickly create and update form components that can be re-used across multiple services.

This re-usability reduces the time it takes to design and configure a new service form by more than 40%. And when updating shared form components across multiple service items, the design, configuration and testing effort is 90% less than the form-by-form effort required in the tools offered by ITSM suite vendors.

Eliminate 99% of Custom Programming with the Service Policy Configurator: The service request tools from ITSM suite vendors require expensive and scarce programming resources to implement business rules and enforce them throughout the Service Catalog by role, function, geography, business unit or other conditions. The new newScale Service Policy ConfiguratorTM feature makes the implementation of these complex business rules easy to design and deploy in service forms. And because non-technical service owners can create conversational-style form behavior with a point-and-click interface, service design and maintenance can be federated enabling faster deployments and further reducing Service Catalog TCO.

Faster Integration and Better User Adoption with Enterprise Form Data Mashups: The single-vendor approach of ITSM suite vendors simply does not meet the real-world requirements of most IT organizations. Enterprise-wide Service Catalog deployments require integrations with a broad range of third party systems, enterprise applications, and non-IT tools.

Recognizing the reality of this heterogeneous IT environment, the newScale Service Integration HubTM was designed to rapidly and effectively integrate with multiple systems from multiple vendors. In fact, while many ITSM suite vendors' Service Catalog tools don't work with earlier versions of even their own help desk and CMDB products, only newScale has proven integrations to current and previous versions of all major help desk and CMDB systems.

For example, integrating data from an HR application, finance system or CMDB to pre-fill a service form improves usability and increases user adoption for a Service Catalog. Whereas other vendors require custom programming for these data integrations, the new newScale Enterprise Form Data MashupsTM feature offers a point-and-click interface to quickly deploy the majority of these form integration use-cases - and automatically pre-fill service forms with the required data from external sources.

Shorter Time to Value with Service Request Libraries: Only newScale offers a complete range of pre-packaged service templates, ready to use out of the box, or to be configured to meet the unique needs of the customer's business. The over 1,000 service templates in the newScale Service Request LibrariesTM include everything customers need to deploy services in days rather than weeks. This includes complete descriptions, workplans, approvals, pricing, reports, marketing information and recommended SLAs.


"Some long-time vendors in the IT management space, as well as some recent entrants, are just releasing the first versions of their Service Catalog offerings in 2008 - most of them without functionality for the highly interrelated Service Portfolio," said Paul Burns, Senior Analyst, Enterprise Management Associates (EMA). "newScale has a significant head start in the Service Catalog and Service Portfolio Management market and has had these core components of the IT front office in place for many years. For newScale, it is no longer about building the foundation for a Service Catalog. newScale is moving ahead with ease of use, time to value, ROI and the future direction of the IT front office."

newScale RequestCenter is part of the newScale FrontOfficeTM Suite, the only complete Service Catalog solution that enables key ITIL v3 functions including request fulfillment, service portfolio management, demand management, and continual service improvement. For an analyst review of the newScale FrontOffice Suite 2008 release, you can download a copy of the new EMA Impact Brief at: http://www.newscale.com/FrontOffice_2008.

The latest newScale FrontOffice Suite 2008 is generally available today. Pricing starts at $100,000 and varies depending on the number of end-users.

About newScale, Inc.
newScale, Inc. is the leader in IT Service Catalog and Service Portfolio Management software solutions, with more than 1.5 million users worldwide. newScale solutions enable IT organizations to catalog their portfolio of services, govern demand for services, manage delivery of services, and optimize service quality. newScale customers - including twenty percent of the Fortune 50 - benefit from increased operational efficiency, reduced costs, improved service levels, and greater IT/business alignment. For more information, please visit the newScale web site at http://www.newscale.com/ or call 650-403-7700.

For newScale:
Mary Lindmeier
newScale, Inc.
+1 (650) 403.7725
press@newscale.com



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