newScale RequestCenter Selected as Codie Awards Finalist

Service Delivery Management Software Recognized by Judges in Best Business Process Automation Solution Category

FOSTER CITY, Calif., January 20, 2005 - newScale®, Inc., the market leader in Service Delivery Management (SDM) software, announced that newScale RequestCenter® has been honored as a finalist in the 20 th Annual Codie Awards for software excellence. This award program - hosted by the Software & Information Industry Association (SIIA) - is designed to showcase the finest products and services, as well as honor excellence for corporate achievement in the software and information industry.

More than 500,000 end users at some of the world's best-known Global 2000 corporations rely on newScale RequestCenter to standardize processes for IT and other internal services. The newScale solution allows companies to drive down costs by 30%, shorten cycle times by up to 50%, achieve higher service levels, and align internal service delivery with business needs.

"In every industry, leading companies recognize the opportunity to improve operational efficiency and productivity by automating business processes," said Mark Hamilton, vice president of marketing at newScale. "By leveraging our service catalogs and service delivery process automation, newScale customers see a three-fold return on their investments."

Established in 1986, the Codie Awards are the longest-running awards program in the software and information industry. The 2005 awards program received nearly 1,000 product nominations, besting last year's record tally by 200 nominations. "The 20th annual Codie Awards continue the tradition of honoring the best of software, content, and education technology industries," said Ken Wasch, SIIA president. "Considering the number of outstanding companies that competed this year, being named as a Codie Awards finalist is a significant achievement."

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 700 leading software and information companies. For further information visit www.siia.net.

About newScale, Inc.
newScale, Inc. is the leader in Service Delivery Management software that enables Global 2000 companies to run internal service organizations like a business by automating service ordering, managing service delivery and tracking delivery performance across internal and external service providers. Services might include upgrading a laptop, setting up a new server, hosting an application, or the myriad of services required before a new employee can start work. newScale Global 2000 customers, including AIG (American International Group), AT&T Wireless, HP, ING Insurance and Starbucks Corporation, are realizing bottom line savings, increased employee productivity and improved internal customer satisfaction. For more information, please visit the newScale Web site at www.newscale.com or call 650-403-7700.



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